Video formats are everywhere: smartphones, tablets, desktops, smart TVs and more.
Campaigns with video formats have proven to be an increasingly efficient strategy for branding and increasing revenue - and advertisers know that.
According to Comscore, approximately 91% of users watch online videos every day. Premium Programmatic believes in the potential of video format ads to optimize their earnings from programmatic media, using data intelligence.
High viewbility rates
Video Slider Formats
Generating 60% to 70% more video impressions than other ad formats
It is a new video format for publishers that is positioned in the right corner of the website and can be inserted on any page. This format can be used by all publishers and has significantly higher results than pre-roll and outstream ads, generating 60 to 70% more video impressions than other ad formats.
Video Slider is 100% compatible with your inventory on both mobile and desktop and is highly attractive to brands and advertisers, because it appears throughout the user's scrolling on the site. The result: high rates of viewbility.
This new video format is dominating the programmatic media sector because it has a number of advantages, including:
Automatic playback without sound (less intrusive to the user)
Does not cover site content
Easy to integrate
Compatibility with Google policies
Compatibility with any other type of monetization on your site
The most modern technology on the market
Outstream Video Formats
Aimed at sites that have most of their content in text with a high volume of pageviews
The “outstream” ads are video ads that use the most modern technology on the market, aimed at sites that have most of their text content with a high volume of pageviews.
It is the way in which the creative digital advertising market found to make money with video on sites that do not have content in this format for the insertion of pre-roll advertising, as with videos on YouTube for example.
With outstream videos, advertisers who prefer this type of communication channel can access content sites easily, with high impact and visibility.
The ad appears between the paragraphs of the internal articles, both on desktop and mobile, without occupying additional advertising spaces that you already have today, bringing extra revenue.
In addition, it has a clean, discreet, elegant and non-intrusive display.
As with display advertising, our partnership with video outstream will bring all the demand from national and international advertisers interested in advertising in the format on Brazilian content sites.
All of your internal pages with text, desktop and mobile content are eligible to run outstream video campaigns
Does not run on home pages
The ad starts running only if the user scrolls the page to the middle of the text and is, in fact, reading the article, without harming the experience
Video audio is only triggered if the ad is entirely in the viewport of the user's screen (viewport)
If the user scrolls the page and the video leaves the field of view, the audio is automatically interrupted
After triggering, the ad remains open in the middle of the text, muted and on a static screen, regardless of whether the user saw the video until the end or not
Effective to capture attention and valued by advertisers
Instream Video Formats
Instream is present in videos on YouTube, Facebook, Twitter and many content sites
Instream videos are ads that appear embedded in content videos.
With a duration of 5 to 30 seconds, it is an excellent format for the advertiser who wants to convey longer and more complex messages with the same visual impact as television, but with thousands of opportunities for audience segmentation and results tracking that only digital media offers .
Instream is present in videos on YouTube, Facebook, Twitter and on many content sites. It is that “commercial”, which may or may not be skipped, and which appears before, after, or even in the middle of the video that the user is going to watch.
Premium Programmatic has extensive experience in serving in-stream video ads with high quality partners, aligning brands' desire with publisher content and offering the opportunity to generate longer views.
Effective to capture attention
Valued by advertisers
Higher cost than other types of publication
Best format to ensure that the video ad is viewed in full
The placement of this video ad gives it the “name” it has (as explained below).
See examples of these formats below:
Ad displayed before the video starts, is the position that generates a level of attention higher than the average and greater user engagement. Video link
Displayed in the middle of the content, it is a short spot that appears as an advertising cut while the user is watching video content, obtaining a high level of attention and generating great impact. Video link
Displayed at the end of the video, it is very effective since the user chooses to watch it and, therefore, pays close attention, opening up to new content. Video link