We program and manage your direct campaigns
The value of a direct campaign is far more attractive than that paid by traditional programmatic media and we know the importance of this revenue for each of our publishers . Our team of specialists works in all stages of your campaign management: configuration, optimization, and delivery of reports.
Configuration
According to the briefing, we set up campaigns based on the duration, placement, delivery priority, audience segmentation, and inventory occupation and we use advanced Google Ad Manager tools that allow better handling of unfilled impressions.
Optimization
We directly monitor the campaign, tracking metrics and indicators, such as the click-through rate (CTR), delivery speed, and bug fixes, ensuring compliance with the rules indicated by the advertiser and avoiding bonuses for delivery errors and other possible problems.
Reports
We create unlimited reports for the publisher or advertiser with detailed metrics validated by the ad server, guaranteeing the payment of PIs. Note: We do not take daily prints of ads for public agency campaigns.