Monetization in mobile apps and web pages has evolved a lot in recent years. More and more new formats are created, helping to bring the balance between advertising and content.
And those who think that there would be no way to monetize access to apps or mobile pages are mistaken. Interstitial Ads are a new advertising format with good potential to increase revenue and that does not harm the browsing experience.
Interstitial formats were created by Google and offer a number of advantages for publishers. Premium works with this format and makes it an excellent alternative for its partners.
With a focus on mobile devices, interstitials are ads shown to users in the transition from one content to another. In practice, these ads only appear after the first pageview and before the second, blocking some or all of the content from being viewed.
Good examples are interstitials that appear as a change of web page or a level up in a game (very common in apps of the category).
It is important not to confuse it with the pop-up, a format that generated a lot of negative repercussions in the past and still generates disgust in some users. As it is a format from Google itself, there are guidelines that need to be followed for the correct implementation of these ads.
Benefits of Interstitial Ads
Increase in revenue
The format does not use existing ad units, resulting in an increase in inventory and a consequent increase in revenue
Of limited use, its demand is high, which results in high CPMs and banners with 100% visibility (the ad will be shown only with a winning bid)
In addition to being easy to implement, interstitials do not require major maintenance efforts to keep working
Focus on users' experience
Interstitial Ads focuses on the user’s browsing experience, offering a balance between advertising and content
Raising the level
Are Interstitial Ads for me?
To find out if Interstitial Ads are right for your needs, you need to think about the usage flow. This new Google format is suitable for apps and web pages that offer the user a sheer experience.
This means that the starting and ending point of browsing are very clear. An app of a specific feature - like a flashlight app, for example - can't take much advantage of interstitials.
When implementing this format, you need to make sure that the banner will complement the natural flow of user engagement, without surprising, impairing browsing with excessive advertising, or disrupting the use of the app or page. It should also be noted that the ad cannot encourage accidental clicks.
Aligned with Coalition For Better Ads
Interstitial Ads are aligned with Coalition For Better Ads, an initiative by major technology companies to promote a more user-friendly digital advertising ecosystem.