Through our own WordPress plugin, we activate Ad Block Recovery on your site. From that moment on, all users who have any AdBlock extensions in their browsers will be blocked to access the website.
The user will receive a customized pop-up message highlighting the importance of the website's advertising revenue, to continue producing quality content, and inviting the user to disable AdBlock to continue browsing.
The user interested in deactivating the AdBlock can follow a tutorial, in the pop-up itself, with detailed instructions for releasing access.
Those users who choose not to disable AdBlock will not have access to the website's content.
Users who disable the AdBlock will have normal access to the content on the site, including the display of ads.
Track the statistics of your audience impacted by Ad Block Recovery, including the volume of users with active AdBlocks, users impacted by the pop-up, users who disabled AdBlock, and recovered users.
What to expect
User recovery between 20 to 40%
Between 20 to 40% of users with active ad blockers will disable the feature after the pop-up appears. The number depends on the niche and profile of your audience.
Users who disable the ad blocking tool will be impacted by advertising, generating an increase in revenue.
The Google Analytics script is usually obstructed by the ad blocker. That is, this audience is not even counted by the tool. The volume of users recovered will be counted as a new audience in Google Analytics, increasing the final numbers.
Valuation of content
Value your brand and your content by standing firmly in front of users who are not willing to collaborate with monetizing the site and, thus, maintaining dozens of jobs.